Objectives:

This project was very interesting, to say the least. When we were assigned random items and told we had to make a completely new brand around them I was less than thrilled. However, once I learned that we had complete creative freedom I had to try and make it as crazy as I could. Colorshield popped into my brain because I was watching Gladiator as I was working on this project. The actual creation itself was pretty hard but extremely fun as I got to analyze the overall tone and color scheme and shape this new brand to my liking.

Strategies:

Utilizing simple vectors and organized typography I created a clean and sleek design that went with this manly type aesthetic. I used darker blue/green tones and utilized earthy contrasting colors to make it seem more outdoors-like. In the end, it turned out great and I love how my ideas came to fruition within this project.